You’ve probably heard plenty of times, in different shapes and sizes, how the financial services industry is immersed in a period of digital transformation that challenges not only incumbents’ top and bottom line profitability, but also, in some cases, the mere existence of traditional players that are not able to adapt to consumer demands and technological advances. From the world’s most important financial centers like New York, London and Singapore to the globe’s leading startup hubs in San Francisco, Tel Aviv and Berlin, there is a wave of technology driven startups born every day that are competing head to head with financial institutions in spaces such as lending, payments and insurance, just to name a few.
Well, here’s something new: Latin America is not immune to this trend. From Mexico City to Buenos Aires, Santiago to São Paulo, with stops along Bogota, Lima, Quito, and almost any other city across the region, Fintech startups responding to local market needs are being founded at an incredible pace. At Finnovista we estimate there are close to 1,000 Fintech startups in Latin America covering a wide array of segments, markets, and geographies.
Some are mature, developed businesses having attracted VC financing from recognized Fintech investors from the US and Europe to scale and grow their businesses; others are early-stage startups still validating products, business models, and value propositions, looking to connect with the industry. Irrespective of the development stage these startups find themselves in, they all share a vision, a necessity and an obligation to capture an opportunity they themselves have identified to transform and improve the financial services industry in Latin America and beyond.
One of the biggest differences between Latin America and developed markets is the unbanked segment of the population. According to the World Bank, 49% of the population in Latin America does not have access to financial services, making financial inclusion a top priority for governments, development agencies, multilateral banks, and NGOs, among others. In Latin America, because financial exclusion is so prevalent in the region, up to 40% of Fintech startups monitored by Finnovista are addressing unbanked or underbanked segments of the population as their main customer, whether they be consumers or SMEs.
But there are more and greater differences that make the Fintech opportunity in Latin America unique, challenging and rewarding for Fintech entrepreneurs, VC investors and financial institutions alike: diverse financial regulation across borders, consumer & SME market size, VC funding gap and advanced technology adoption, just to name a few.

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